
I continue to read one report after another concerning the latest state of innovation play. These seem always to be on a repeat button and this does frustrate me. It is like a record stuck at the end unable to be switched off, constantly repeating hopefully there will be some magic intervention. With a record at the end you simple switch it off or lift the “needle” to solve the problem. Let’s do that with simply “innovation”.
Why can’t we move on from talking “just” innovation. We should be highly focused on innovation ecosystems and where they fit with integrated, interconnected business ecosystems. We need to make the connection for todays world.
So let me offer up the compelling case of putting that tired old record about innovation not working finally away and redirecting you to the equivalent of spotify as a Ecosystem solution. Just a typical example- the “excitement” of the 29th PwC Global CEO Survey stating only 50% view innovation as a critical component of their overall business strategy. Well of course innovation is dead, it is seen through the wrong lens.








